Yes, this is a real billboard in London for the all-new Porsche “Boxter.” While we can’t say that we are all too familiar with that particular model, we do know that the Porsche Boxster is all new and looking to be sold in the UK.
A reader from Jalopnik snapped this photo the other day to inevitably shame the company responsible for the advisement.
In even worse news, this is not the only billboard with the mistake. This misspelling is printed on every billboard commercial for the new Boxster all around London.
This error is most likely not directly from UK Porsche dealers, but rather the advertising company responsible for the printing.